Crusaders 2020

jegga

@Stargazer said in Crusaders 2020:

Each to their own. I like what they're trying to do - connecting the team, the name, their region & its people (which is much more diverse nowadays - and so is the team), symbolised in a new logo; I like it the same way I like what the Chiefs are doing with their "Chiefs Mana" motto, which cynics can also easily dismiss as commercially motivated.

To some of you it may come across as marketing bullshit and yes, it's about branding, but I'm sure that it's much more & genuine for the players, coaches and staff involved. To them, the story behind the logo won't just be "corporate wankery".

I'm not completely sold on the logo (I particularly dislike the black background), but know from my own experience that it is actually very hard to make a good logo that represents what you want it to, and has to be accepted by those who matter.

But at the end of the day, it's still only a logo, a symbol.

That article is the epitome of corporate wankery , "going forward " "moving forward" "having the conversation" "the process" "future-focussed" "clear identity story" its all there but I think they really peaked with this particular example of the onanists art

"The Crusaders will introduce the new logo in its marketing and at-game collateral in 2020, as much as is practically possible."

alt text

I'd love to know how long this actually took and how much it all cost.

Stargazer

@jegga As I said, each to their own. The fact that it's about branding doesn't exclude that there has been a genuine effort to design a logo that is not only the visual representation of the brand "Crusaders" but also a symbol of what they want it to stand for: their identity and the connection between the team, the name, their region & its people. It can be both.

The media release just explains how they came up with the design and what it symbolises. The video does that in a different way. It's good to remember that media releases do not only contain info for Crusaders fans or rugby fans in general, but also for sponsors and business partners.

Anyway, maybe we should discuss this in the name change thread and not here, as this is not a discussion about rugby, players or even the team anymore.

Chris

Now the PC brigade has failed in changing the Crusaders name we will probably have to sit through shit like, the Highlanders have a sword get rid of it,
The Blues name is too close to depression thats got to go, or the Hurricanes are called after a nasty weather event that has to go the Chiefs well who knows something will be thought up.

jegga

Stuff

Even NZs biggest cuck Guy Williams thinks it’s ordinary.

Much credit to the Muslim community who were consulted but wanted no part in the decision .

NTA

Touching a

images (14).jpeg

mofitzy_

Better to change the logo than the name. This way they can claim the name is used in a more metaphorical sense of crusading rather than representing the actual crusaders (ridiculous anyway but given the circumstances I understand).