Private equity in search of a home.
They tried to follow the IPL and Liv golf playbook without understanding why those particular endeavours worked (or sort of worked).
IPL – captive 1b+ Indian market who support any form of cricket. Liv – individual sport, so easy to pick off top golfers with massive contracts to give it instant credibility. Also, you can throw a superstar cricket team together and be half decent – it’s the extreme opposite end of the scale with rugby.
I remember when the Rugby 360 reports started appearing. Almost the same time, on the Bill Simmons podcast he talked about the same proposal – new league forming outside of the official channels, top players signing massive contracts to be part of it, global tour, it’s real, it’s coming etc etc.
Basically every talking point from Rugby 360, except he was talking about it happening with the NBA players.