A is for the All Blacks... sponsor watch
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Just watching the post-test presser - and this caught my eye:
The All Blacks major sponsors all start with A.
AIG, Adidas - this Bledisloe had American Express plastered all over it also. Throw in Air New Zealand. Probably more a crazy coincedence but odder marketing strategies exist than to target sponsors that align with the AB's brand and start with A.
Plus theres a few other sponsors not starting with A. Weetbix. Bulgari watches etc.
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A Steinlager
@taniwharugby said in A is for the All Blacks... sponsor watch:
A Steinlager
Is he our German import player?
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EOYT is called the Vista Northern Tour apparently.
Who the hell is Vista?
Vistaprint?
Vistagroup - dealing with movies n' stuff.Oh I get the A reference now, as in Arnie - Hasta La Vista baby.
obscure.
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Meanwhile, New Zealand Rugby has announced a naming rights sponsorship deal for the All Blacks tour, with leading American private equity firm Vista Equity Partners coming on board for what will be known as the Vista 2016 All Blacks Northern Tour.
Vista, which has offices in Austin, Chicago and San Francisco, and over $26 billion in cumulative capital commitments, currently invests in software, data and technology-based organisations led by world-class management teams with long-term perspective.
“We are delighted to partner with Vista on the All Blacks' end of year tour,” said New Zealand Rugby Chief Executive Steve Tew. “Vista is a successful and innovative company that prides itself on investing in winning teams and fostering a culture of excellence. Vista and the All Blacks both have a legacy of sustained success, and we look forward to working with them on the upcoming tour.”
“Vista is excited to partner with an organisation that shares in its commitment to excellence,” said Brian Sheth, Vista's President and Co-Founder. “Working with the All Blacks is a natural partnership for Vista, and we look forward to supporting the team on their Northern Tour.”
