All Blacks jersey sponsor
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The All Blacks have agreed to put the name Altrad on the front of their jerseys from 2022, a deal that will push their total kit sponsorship to over $50 million a year.
The French building supplies company which also sponsors the French national team and owns Montpellier Herault Rugby Club has seen off competition from major Japanese corporations as well as Amazon to secure the naming rights to rugby's most coveted real estate.
Altrad will replace AIG as the All Blacks' front of jersey sponsor once the existing deal with the US insurance group expires at the end of this year.
As revealed by the Herald in June, UK-based petrochemical company Ineos have agreed a separate deal to put their name on the back of the All Blacks' shorts from next year and the combined value of those two agreements is understood to be more than $50m a year.
This makes the All Blacks playing kit the most valuable uniform in world rugby.
It is believed that the agreement with Altrad is the most expensive jersey sponsorship in rugby history, worth about 50 per cent more than England's recently renewed agreement with telecommunications company O2.
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The All Blacks have agreed to put the name Altrad on the front of their jerseys from 2022, a deal that will push their total kit sponsorship to over $50 million a year.
The French building supplies company which also sponsors the French national team and owns Montpellier Herault Rugby Club has seen off competition from major Japanese corporations as well as Amazon to secure the naming rights to rugby's most coveted real estate.
Altrad will replace AIG as the All Blacks' front of jersey sponsor once the existing deal with the US insurance group expires at the end of this year.
As revealed by the Herald in June, UK-based petrochemical company Ineos have agreed a separate deal to put their name on the back of the All Blacks' shorts from next year and the combined value of those two agreements is understood to be more than $50m a year.
This makes the All Blacks playing kit the most valuable uniform in world rugby.
It is believed that the agreement with Altrad is the most expensive jersey sponsorship in rugby history, worth about 50 per cent more than England's recently renewed agreement with telecommunications company O2.
@tim said in NZR and AIG to part ways:
The All Blacks have agreed to put the name Altrad on the front of their jerseys from 2022, a deal that will push their total kit sponsorship to over $50 million a year.
The French building supplies company which also sponsors the French national team and owns Montpellier Herault Rugby Club has seen off competition from major Japanese corporations as well as Amazon to secure the naming rights to rugby's most coveted real estate.
Altrad will replace AIG as the All Blacks' front of jersey sponsor once the existing deal with the US insurance group expires at the end of this year.
As revealed by the Herald in June, UK-based petrochemical company Ineos have agreed a separate deal to put their name on the back of the All Blacks' shorts from next year and the combined value of those two agreements is understood to be more than $50m a year.
This makes the All Blacks playing kit the most valuable uniform in world rugby.
It is believed that the agreement with Altrad is the most expensive jersey sponsorship in rugby history, worth about 50 per cent more than England's recently renewed agreement with telecommunications company O2.
I hear the collar is coming back too. Red, White and Blue.
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purely from a design point....its not a bad logo, will be interesting to see if they have negotiated anything weird like removing the border from the AIG logo, maybe just the word ALTRAD?
Would love to see them do something like the old steinlarger logo, small on the right brest and adidas in the middle, pipe dream obviously
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purely from a design point....its not a bad logo, will be interesting to see if they have negotiated anything weird like removing the border from the AIG logo, maybe just the word ALTRAD?
Would love to see them do something like the old steinlarger logo, small on the right brest and adidas in the middle, pipe dream obviously
@kiwiwomble you don't pay $50M a year to just go on the chest
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@kiwiwomble you don't pay $50M a year to just go on the chest
@mariner4life ...literally said it was a pipedream
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Hopeully not in a red square -
@daffy-jaffy you'd think we'd at least get what france had above
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still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it
@kiwiwomble said in All Blacks jersey sponsor:
still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it
The Black Caps were sponsored by a dubai property development company ... it's modern exposure
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@kiwiwomble said in All Blacks jersey sponsor:
still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it
The Black Caps were sponsored by a dubai property development company ... it's modern exposure
@nzzp that was only for specific tours wasn;t it? not or not often for their domestic games?
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Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
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Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
Young fans who aren't blinded by nostalgic history.
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Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
It wouldn't surprise me if the logo is a little smaller on the black jersey
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Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
yeah, the ABs have managed to keep stripes of an adidas jersey for +20, they do more than a lot of sports brands to protect their brand
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@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
It wouldn't surprise me if the logo is a little smaller on the black jersey
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Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
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@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
@kirwan said in All Blacks jersey sponsor:
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
Nicely done
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@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
@kirwan said in All Blacks jersey sponsor:
@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
mic drop....and i'd take the modern version of that (even though i dislike steinlager) over a big white logo any day
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@stargazer said in All Blacks jersey sponsor:
Anything other than a white logo with white letters on a black jersey will be brand suicide.
I mean, who in their right mind would buy a black jersey with a big red square on it?
At least, that's for the ABs.
They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.
Barbarians, obviously.
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