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All Blacks jersey sponsor

Scheduled Pinned Locked Moved Sports Talk
allblacks
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  • KiwiwombleK Kiwiwomble

    purely from a design point....its not a bad logo, will be interesting to see if they have negotiated anything weird like removing the border from the AIG logo, maybe just the word ALTRAD?

    Would love to see them do something like the old steinlarger logo, small on the right brest and adidas in the middle, pipe dream obviously

    mariner4lifeM Online
    mariner4lifeM Online
    mariner4life
    wrote on last edited by
    #64

    @kiwiwomble you don't pay $50M a year to just go on the chest

    KiwiwombleK gt12G 2 Replies Last reply
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    • mariner4lifeM mariner4life

      @kiwiwomble you don't pay $50M a year to just go on the chest

      KiwiwombleK Offline
      KiwiwombleK Offline
      Kiwiwomble
      wrote on last edited by
      #65

      @mariner4life ...literally said it was a pipedream

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      • Daffy JaffyD Offline
        Daffy JaffyD Offline
        Daffy Jaffy
        wrote on last edited by
        #66

        Hopeully not in a red square -
        f0d1ea1a-daf5-44db-9842-a5e97dbcdf7c-image.png

        KiwiwombleK 1 Reply Last reply
        1
        • Daffy JaffyD Daffy Jaffy

          Hopeully not in a red square -
          f0d1ea1a-daf5-44db-9842-a5e97dbcdf7c-image.png

          KiwiwombleK Offline
          KiwiwombleK Offline
          Kiwiwomble
          wrote on last edited by
          #67

          @daffy-jaffy you'd think we'd at least get what france had above

          1 Reply Last reply
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          • StargazerS Offline
            StargazerS Offline
            Stargazer
            wrote on last edited by Stargazer
            #68

            It looks like the logo and letters are usually in white and the background the usual team colour.

            alt text

            alt text

            Except when the background is white:

            alt text

            1 Reply Last reply
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            • KiwiwombleK Kiwiwomble

              alt text

              still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it

              nzzpN Offline
              nzzpN Offline
              nzzp
              wrote on last edited by
              #69

              @kiwiwomble said in All Blacks jersey sponsor:

              still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it

              The Black Caps were sponsored by a dubai property development company ... it's modern exposure

              KiwiwombleK 1 Reply Last reply
              1
              • nzzpN nzzp

                @kiwiwomble said in All Blacks jersey sponsor:

                still an interesting choice considering as far as i know they dont trade in NZ, must really see the "global brand" aspect as worth it

                The Black Caps were sponsored by a dubai property development company ... it's modern exposure

                KiwiwombleK Offline
                KiwiwombleK Offline
                Kiwiwomble
                wrote on last edited by
                #70

                @nzzp that was only for specific tours wasn;t it? not or not often for their domestic games?

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                • StargazerS Offline
                  StargazerS Offline
                  Stargazer
                  wrote on last edited by Stargazer
                  #71

                  Anything other than a white logo with white letters on a black jersey will be brand suicide.

                  I mean, who in their right mind would buy a black jersey with a big red square on it?

                  At least, that's for the ABs.

                  They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                  HoorooH canefanC KiwiwombleK KirwanK 4 Replies Last reply
                  1
                  • StargazerS Stargazer

                    Anything other than a white logo with white letters on a black jersey will be brand suicide.

                    I mean, who in their right mind would buy a black jersey with a big red square on it?

                    At least, that's for the ABs.

                    They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                    HoorooH Offline
                    HoorooH Offline
                    Hooroo
                    wrote on last edited by
                    #72

                    @stargazer said in All Blacks jersey sponsor:

                    Anything other than a white logo with white letters on a black jersey will be brand suicide.

                    I mean, who in their right mind would buy a black jersey with a big red square on it?

                    Young fans who aren't blinded by nostalgic history.

                    1 Reply Last reply
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                    • StargazerS Stargazer

                      Anything other than a white logo with white letters on a black jersey will be brand suicide.

                      I mean, who in their right mind would buy a black jersey with a big red square on it?

                      At least, that's for the ABs.

                      They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                      canefanC Offline
                      canefanC Offline
                      canefan
                      wrote on last edited by
                      #73

                      @stargazer said in All Blacks jersey sponsor:

                      Anything other than a white logo with white letters on a black jersey will be brand suicide.

                      I mean, who in their right mind would buy a black jersey with a big red square on it?

                      It wouldn't surprise me if the logo is a little smaller on the black jersey

                      StargazerS 1 Reply Last reply
                      1
                      • StargazerS Stargazer

                        Anything other than a white logo with white letters on a black jersey will be brand suicide.

                        I mean, who in their right mind would buy a black jersey with a big red square on it?

                        At least, that's for the ABs.

                        They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                        KiwiwombleK Offline
                        KiwiwombleK Offline
                        Kiwiwomble
                        wrote on last edited by
                        #74

                        @stargazer said in All Blacks jersey sponsor:

                        Anything other than a white logo with white letters on a black jersey will be brand suicide.

                        I mean, who in their right mind would buy a black jersey with a big red square on it?

                        At least, that's for the ABs.

                        They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                        yeah, the ABs have managed to keep stripes of an adidas jersey for +20, they do more than a lot of sports brands to protect their brand

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                        • canefanC canefan

                          @stargazer said in All Blacks jersey sponsor:

                          Anything other than a white logo with white letters on a black jersey will be brand suicide.

                          I mean, who in their right mind would buy a black jersey with a big red square on it?

                          It wouldn't surprise me if the logo is a little smaller on the black jersey

                          StargazerS Offline
                          StargazerS Offline
                          Stargazer
                          wrote on last edited by
                          #75

                          @canefan All Blacks, yes. But as I said in the edit of my previous post, the the other teams' jerseys are more at risk.

                          1 Reply Last reply
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                          • StargazerS Stargazer

                            Anything other than a white logo with white letters on a black jersey will be brand suicide.

                            I mean, who in their right mind would buy a black jersey with a big red square on it?

                            At least, that's for the ABs.

                            They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                            KirwanK Offline
                            KirwanK Offline
                            Kirwan
                            wrote on last edited by
                            #76

                            @stargazer said in All Blacks jersey sponsor:

                            Anything other than a white logo with white letters on a black jersey will be brand suicide.

                            I mean, who in their right mind would buy a black jersey with a big red square on it?

                            At least, that's for the ABs.

                            They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                            Barbarians, obviously.

                            alt text

                            canefanC KiwiwombleK StargazerS boobooB 4 Replies Last reply
                            6
                            • KirwanK Kirwan

                              @stargazer said in All Blacks jersey sponsor:

                              Anything other than a white logo with white letters on a black jersey will be brand suicide.

                              I mean, who in their right mind would buy a black jersey with a big red square on it?

                              At least, that's for the ABs.

                              They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                              Barbarians, obviously.

                              alt text

                              canefanC Offline
                              canefanC Offline
                              canefan
                              wrote on last edited by
                              #77

                              @kirwan said in All Blacks jersey sponsor:

                              @stargazer said in All Blacks jersey sponsor:

                              Anything other than a white logo with white letters on a black jersey will be brand suicide.

                              I mean, who in their right mind would buy a black jersey with a big red square on it?

                              At least, that's for the ABs.

                              They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                              Barbarians, obviously.

                              alt text

                              Nicely done

                              1 Reply Last reply
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                              • KirwanK Kirwan

                                @stargazer said in All Blacks jersey sponsor:

                                Anything other than a white logo with white letters on a black jersey will be brand suicide.

                                I mean, who in their right mind would buy a black jersey with a big red square on it?

                                At least, that's for the ABs.

                                They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                                Barbarians, obviously.

                                alt text

                                KiwiwombleK Offline
                                KiwiwombleK Offline
                                Kiwiwomble
                                wrote on last edited by
                                #78

                                @kirwan said in All Blacks jersey sponsor:

                                @stargazer said in All Blacks jersey sponsor:

                                Anything other than a white logo with white letters on a black jersey will be brand suicide.

                                I mean, who in their right mind would buy a black jersey with a big red square on it?

                                At least, that's for the ABs.

                                They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                                Barbarians, obviously.

                                alt text

                                mic drop....and i'd take the modern version of that (even though i dislike steinlager) over a big white logo any day

                                1 Reply Last reply
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                                • KirwanK Kirwan

                                  @stargazer said in All Blacks jersey sponsor:

                                  Anything other than a white logo with white letters on a black jersey will be brand suicide.

                                  I mean, who in their right mind would buy a black jersey with a big red square on it?

                                  At least, that's for the ABs.

                                  They may sacrific the integrity of the black jersey for other teams, like they did with the white border of the AIG logo, which appears on all black team jerseys, except the All Blacks'.

                                  Barbarians, obviously.

                                  alt text

                                  StargazerS Offline
                                  StargazerS Offline
                                  Stargazer
                                  wrote on last edited by
                                  #79

                                  @kirwan That's a small rectangle. πŸ™‚

                                  canefanC KiwiwombleK 2 Replies Last reply
                                  1
                                  • StargazerS Stargazer

                                    @kirwan That's a small rectangle. πŸ™‚

                                    canefanC Offline
                                    canefanC Offline
                                    canefan
                                    wrote on last edited by canefan
                                    #80

                                    @stargazer said in All Blacks jersey sponsor:

                                    @kirwan That's a small rectangle. πŸ™‚

                                    Its a trapezium....

                                    1 Reply Last reply
                                    0
                                    • StargazerS Stargazer

                                      @kirwan That's a small rectangle. πŸ™‚

                                      KiwiwombleK Offline
                                      KiwiwombleK Offline
                                      Kiwiwomble
                                      wrote on last edited by
                                      #81

                                      @stargazer said in All Blacks jersey sponsor:

                                      @kirwan That's a small rectangle. πŸ™‚

                                      size is subjective......

                                      1 Reply Last reply
                                      0
                                      • sparkyS Offline
                                        sparkyS Offline
                                        sparky
                                        wrote on last edited by
                                        #82

                                        Never heard of them or noticed them on the French Jersey. Glad that they are paying top dollar to get on the world's most iconic sporting uniform. Should pay a few bills for NZR.

                                        1 Reply Last reply
                                        1
                                        • Dan54D Offline
                                          Dan54D Offline
                                          Dan54
                                          wrote on last edited by
                                          #83

                                          It will be white. Remember when AIG got the gig, the players said they couldn't have the border around the logo on the AB jersey. I doubt whether 50 mill a year is right, that would make jersey $40 mill a year seems a bit doesn''t it?

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